Proenza Schouler is an American brand of clothing, bags and accessories for women, born from the creative duo consisting of Lazaro Hernandez and Jack McCollough , which debuted in 2003 on the New York catwalks . The brand Proenza Schouler was baptized with the names of the mothers of Hernandez and McCollough .
After the meeting the " Parsons School of Design " in New York in 1999 , Jack and Lazaro become fast friends : a shared vision of fashion and style unites them even in the professional career . In 2002, the two work in tandem with the thesis , creating a "capsule collection " made of essential items , which arouses the interest of Julie Gilhart , fashion director of Barneys in the Big Apple.
In 2008, the fashion designers are launching the line " PS1 " of shoulder bags made of leather , suede and python , which has become the brand's iconic and popular with celebrities . In the same year a pair of strappy sandals is worn by Sarah Jessica Parker starred in the movie " Sex and the City " , decreeing the immediate success of the brand.
For an amazing natural talent , designers add a great tailoring skills , technology and contemporary notes of metropolitan chic style , creating a fashionable and wearable couture flavor , rich in highly coveted accessories like sandals , maxi clutch bags and clutches . For collections characterized by a sexy appeal , the creative ideas come from Pop Art , from the works of Donald Judd , from travel , but also from the 80s and 40s , and classic American sportswear .
Even the smallest details such as stitching , a fold or a piece of embroidery , are essential to define the shape of the garments made with fabrics and materials. Volumes , asymmetrical cuts and transparencies dominate on dresses , mini dresses , sheath dresses with zips , jackets, coats , shorts and topwear , decorated with embroidery, manufacturing , prints, horizontal stripes and checkered patterns .