Emilio Pucci is a total look clothing line famous in the market for luxury goods, created in the '50s by the homonymous Florentine designer who made his debut for a friend aerodynamic outfits for skiing. The new snow suit goes around the world , immortalized on the pages of the U.S. women's fashion magazine , Harper 's Bazaar.
The sudden success encourages Emilio Pucci to create a full line of clothing and accessories, sold in its first boutique in Capri. The label is famous worldwide especially for the women's line, in about a decade expands in various sectors ranging from men's fashion to footwear, handbags objects away from the Fashion , becoming an icon of glamor and jet-set of the years ' 60 and 70 , an expression of the new concepts of freedom and dynamism of women.
Emilio Pucci launches a line of jersey dresses printed silk , stretch and wrinkle free , in anticipation of the new style and innovative design , which will be the dominant feature of the production of the brand, characterized by abstract patterns and prints inspired by nature and landscapes, proposed in a colorful kaleidoscope color . Each " print" bears the signature " Emilio " , marking the debut of the name proposed as a designer logo on his outer garments .
Emilio Pucci died in 1992, and the creative direction passes first daughter , after designers including Christian Lacroix , Matthew Williamson and Peter Dundas , who continued and developed the aesthetic canon and the sophisticated style of the brand, chic and aristocratic soul .