Liu Jo is a leading brand in the production of fashion apparel made in Italy, refined and trendy, famous for its lines of jeans "bottom up", much appreciated by women. The brand was born in 1995, in the province of Modena by brothers Mark and Vannis Brands, already known in the textile industry as entrepreneurs, and produced by a firm of Carpi.
The name comes from Liu Jo nicknames used Marco Marchi "Jo" and its companion youth "Liu".
The brand initially launched a knitwear collection for women, to focus on the following characterization of the brand, aimed at a female audience selected: born women's collections total look, prêt-à-porter and accessories.
Subsequently, the brand is positioned in different segments as a man and child, lingerie and beachwear.